Painting the Tape
How to know when you're being hyped.
Companies put out press releases. If they are material to the business they actually have a legal reason to do so. Stuff like this:
Amazon has decided to refer all its storefront customers to Shopify (SHOP) for their online retail needs.
FarFetch (FTCH) announces a deal with Tmall, Alibaba, and Richemont to develop online luxury shopping in China.
We jus…
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